About us

Cannabis is the New Kale is an eco-conscious merchandise shop and intersectional content platform that was created with the environment, sustainability, and transparency in mind.


We’ve taken the time to do a lot of research. We’ve made multiple pivots, had multiple false starts and changed our minds more than we can count - because, when you know better, you do better. This is why, with every product, we are transparent about what criteria it checks, what it doesn’t, and what we don’t know/couldn’t find out.


We can’t be the best because the best doesn’t exist (yet), but we strive to be the better option or the best of the better options that are currently available in Canada.


Quote from our founders

“There’s a deep, almost slap-in-the-face to mother nature kind of irony surrounding the cannabis industry when it comes to sustainability”